The everlasting and enduring appeal of a Barbour wax jacket

by Neil Summers.

There can be few things in life that are as hard-wearing or reliable as a Barbour jacket. Designed for all manner of healthy outdoor pursuits from bailing hay to wiping out wildfowl. It’s a timeless British icon loved the world over as much by country folk as it is city-slickers and whose level of appeal (just like the jackets themselves) seems to only improve with age. This was proved by my recent visit to the Pitti Uomo trade show in Florence where I noticed amongst all the fur lined parkas and woolen overcoats that the Barbour Bedale and Beaufort wax jackets are both still the jacket of choice for Italy’s fashion elite. Which is pretty incredible when you try to think of another genuine outdoor that’s as popular with urbanite peacocks as it is with those who wear Barbour jackets for the type of outdoor pursuits that don’t involve drinking prosecco or being papped.

Whilst other jackets have come and gone since its inception back in 1894, thanks to its combination of practicality and timeless style the Barbour wax jacket is now a permanent fixture in our wardrobes. Worn by everyone from festival goers to royalty and even our household pets the Barbour wax jacket remains a uniquely British fashion statement too. It’s an iconic institution as synonymous with our sceptered isle as red buses, steamed up chip shop windows, foaming pints of beer, complaining about the weather and the wonderful crack of leather on willow.

Long may Barbour continue, here at The Sporting Lodge we are proud to be working with such an iconic brand.

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