The everlasting and enduring appeal of a Barbour wax jacket

by Neil Summers.

There can be few things in life that are as hard-wearing or reliable as a Barbour jacket. Designed for all manner of healthy outdoor pursuits from bailing hay to wiping out wildfowl. It’s a timeless British icon loved the world over as much by country folk as it is city-slickers and whose level of appeal (just like the jackets themselves) seems to only improve with age. This was proved by my recent visit to the Pitti Uomo trade show in Florence where I noticed amongst all the fur lined parkas and woolen overcoats that the Barbour Bedale and Beaufort wax jackets are both still the jacket of choice for Italy’s fashion elite. Which is pretty incredible when you try to think of another genuine outdoor that’s as popular with urbanite peacocks as it is with those who wear Barbour jackets for the type of outdoor pursuits that don’t involve drinking prosecco or being papped.

Whilst other jackets have come and gone since its inception back in 1894, thanks to its combination of practicality and timeless style the Barbour wax jacket is now a permanent fixture in our wardrobes. Worn by everyone from festival goers to royalty and even our household pets the Barbour wax jacket remains a uniquely British fashion statement too. It’s an iconic institution as synonymous with our sceptered isle as red buses, steamed up chip shop windows, foaming pints of beer, complaining about the weather and the wonderful crack of leather on willow.

Long may Barbour continue, here at The Sporting Lodge we are proud to be working with such an iconic brand.

Barbour – since 1894

J. Barbour and Sons Ltd was founded by Scottish native John Barbour in South Shields, England in 1894. Initially aking their name as an importer of oil-cloth, by 1908 Barbour had used their specialist knowledge to manufacture waterproof clothing.

They aimed this at all manner of active types and attracted orders from far and wide. Using a mail order catalogue helped cement Barbour as the go-to guys for reliable outdoor clothing. By 1917, 75% of their orders were made via the mail order catalogue.

Fast forward to the modern era and in 2004, Barbour began to work with Lord James Percy in the design and marketing of its flagship shooting clothing range – the Northumberland range.

Technically advanced and highly acclaimed in 2005, the Northumberland Range won the Shooting Industry Award for best clothing product, and more recently, the Linhope 3-in-1 won the Shooting Industry Award for best clothing product, 2008. More recently he was involved, alongside Vice Chairman Helen Barbour, in designing the new Barbour Sporting collection launched for Autumn Winter 2011.
There are now over 5,000 products across the two seasons, and the collections now cater for Men, Ladies and Children. Broadening out from its countrywear roots, today the heritage and lifestyle clothing brand produces clothing that is designed for a full lifestyle wardrobe. As well as jackets and coats, the Barbour wardrobe includes trousers, shirts, socks, knitwear and a range of accessories.

Nevertheless, in whichever area the company now operates, it remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.

We are proud to stock a wide range of Barbour products at The Sporting Lodge.

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